The program
August 15–21, 2026 · The Liffey Conference Centre, Dublin Docklands
DemandContent and BrandData and MeasurementAI and AutomationLifecycleLeadership
15 August
Saturday
Workshop Day: Foundations
- 09:30Positioning Workshop: Rewriting Your Category StoryStefan BrandtWorkshop
- 13:30Measurement Clinic: Build Your Attribution StackKwame AdeyemiWorkshop
- 17:00Welcome Reception at the Docklands TerraceHostedSocial
16 August
Sunday
Opening Day: Demand
- 09:00Opening Keynote — The Attention RecessionMaeve DonnellyKeynote
- 10:45Demand Capture vs. Demand Creation: Splitting the BudgetDiego MoralesDemand
- 14:00Pipeline Reviews Marketing Can DefendHanna LindqvistDemand
- 16:00Fireside: What Boards Ask About MarketingStefan BrandtLeadership
17 August
Monday
Content and Brand
- 09:00Editorial Thinking for Teams That Ship WeeklyLin ZhaoContent
- 11:00Brand Is a Cost of Entry, Not a LuxuryStefan BrandtBrand
- 14:00Turning One Interview Into Twelve AssetsLin ZhaoContent
- 16:00Roundtables: Content Teams of OnePeer-ledRoundtable
18 August
Tuesday
Data and Measurement
- 09:00Measurement After CookiesKwame AdeyemiData
- 11:00Your CRM Is the ProductHanna LindqvistOperations
- 14:00Incrementality Testing on a Modest BudgetDiego MoralesData
- 16:00Reporting That Survives a ReorgPriya RamanOperations
19 August
Wednesday
AI and Automation
- 09:00Practical AI Workflows for Small Marketing TeamsOisín KellyAI
- 11:00Where AI Content Still Fails, and What To Do InsteadLin ZhaoAI
- 14:00Agentic Campaign Ops: A Live BuildOisín KellyAI
- 19:30Forum Night: Traditional Session in Temple BarHostedSocial
20 August
Thursday
Lifecycle and Retention
- 09:00Lifecycle Email That People Actually OpenPriya RamanLifecycle
- 11:00Onboarding as a Marketing ChannelPriya RamanLifecycle
- 14:00Winning Back Churned AccountsMaeve DonnellyLifecycle
- 16:00Speed Networking by IndustryHostedSocial
21 August
Friday
Closing Day: Career and Craft
- 09:30Building a Team People Do Not LeaveMaeve DonnellyLeadership
- 11:00Portfolio Reviews: Live Feedback on Your WorkPanelCraft
- 13:30Closing Keynote — What We Take HomeMaeve DonnellyKeynote
- 15:00Farewell Coffee and DeparturesHostedSocial